Tsingtao Beer 2019
The aim
*Expand the market as well as share, and drive more on-trade consumption
*Create a location and occasion association to attract more people to consider Tsingtao as an option beyond other drinks for ‘shared treats and celebration’
Creative interpretation
生活逼人，
幸好還可以與真心好友相聚，
幸好還可以與真心好友相聚，
以「青島時間」讓我們越喝越放鬆，
越喝越放膽展露真性情，
將最真心的心底話都一一道出！
青島朋友，摯繫真心！
越喝越放膽展露真性情，
將最真心的心底話都一一道出！
青島朋友，摯繫真心！
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